Overview

Hanyang University researchers needed presentation materials for a complex urban-regeneration initiative in the Noryangjin district — converting dense analytical data, from zoning issues to social-isolation metrics, into a persuasive visual argument for a government competition.

Problem

The core challenge: communicating multifaceted urban-planning concepts — specifically isolation and commercial dependency — compellingly enough to influence government decision-makers.

Process

Structured the narrative flow from problem analysis (isolation and commercial dependency) to strategic solutions across the presentation board.

Solution

Synthesized technical data into clear isometric diagrams and maps, making intricate urban-planning concepts accessible at a glance.

Outcome

The visual clarity helped the proposal stand out, ultimately winning awards at a contest held by the Seoul Government Planning Committee.