Overview
A proof of concept for using AR to show a product's environmental cost while you're standing in the store, so numbers that usually sit in a corporate sustainability report are there at the moment you decide to buy.
Solution & Functionality
Object recognition detects brand logos (such as Starbucks and McDonald's) and immediately displays a sustainability dashboard on the product. The interface turns complicated environmental information into understandable “Waste Scores”: recyclable-material percentages, global-emission contributions, and projected waste timelines.
It juxtaposes stated corporate “Goals” against measurable “Progress,” creating accountability between brands and their public commitments.
Impact & Vision
By surfacing concealed information, like the material-composition breakdown of individual items, the project shows how AR can provide practical utility that strengthens transparency and supports conscientious purchasing.
